Design insight: After developing the high-fidelity prototypes and testing them with users, I noticed that while the overall improvements were well-received, the sales flow still needed further refinement. Specifically, users didn’t perceive the stepper clearly, which could lead to unnecessary confusion. To address this challenge, would require a company-wide alignment, as adjusting the stepper logic would affect all flows across the website, both B2C and B2B. At this stage, our focus was primarily on validating the key hypotheses, so we avoided a full overhaul of the flow. Additionally, delivering a completely different experience might confuse users, especially during A/B testing. Based on feedback from the Growthbook team, we decided to implement changes gradually, rather than overwhelming users with two completely distinct flows. This approach ensures a smoother transition and more reliable test results.